It was January 2016. Yoo-Sun, Andrew and myself had made the founding team of DIEMlife® official and this whole thing had some legs under it. It was time to find some business supporters who could help us grow.

This is one of the very first replies we got back from a prospective investor:

“I don’t think it’s a company.  There’s just not enough of a market…b/c only like .01% of the population really wants to do serious work to improve themselves over and above the really basic stuff like lose weight, stop smoking, etc… and there’s already stuff in that category doing really well.”

I didn’t agree with him then, and I don’t agree with him now.

We found many others like him in the past two years—people who told us they didn’t believe other humans could really change and that people never reach most of their goals. They said most people repeat their cycle of wishes and promises every year and never stick with it.

You know what else we found in the past two years?

We found just as many people who feel the opposite way—people who do believe in change. People who believe they have a choice in shaping their lives. People who are willing to give it a try.


Whether you think you can or think you can’t, you’re right.

If you think you can do it, you can.

If you think you can’t do it, you won’t.

Action is empowerment.

This is what helps keep my focus.

I always seem to get caught up in some new physical or mental sufferfest-challenge. And I will most likely end up flat on my face. In fact, if you ask me this time next year if I conquered all of my goals, I’ll say “absolutely not.” That doesn’t mean I’ll stop trying.

Everyone is an underdog in this world.  

The naysayers aren’t going to ruin my party. I’ll never forget the journey. I’ll never forget how much fun I had trying.

Make no mistake, I would not be fully empowered to be who I am without the founding team by my side. I would not be who I am without my family and friends. They serve as my mentors, my helpers, and help me get back on track when I drift out into the unknown.

Support is empowering.

The successful connect with the right people. What we do and who we do it with will define us.

Take action.

Start planning what you think you can achieve next week, next month, next year. Beyond.

And know you’ll have us supporting you.

The whole way.

Every day.