DIEMlife | Our Story

How It All Started

DIEMlife started with that one life-changing moment.

In 2001, co-founder Tim Midgley’s mother Candy was struggling with her physical well-being. She was a cancer survivor but despite support from her family, her condition was worsening. She couldn’t walk without a walker and required ongoing dialysis. During this time, Candy’s husband, Tim’s father John was her rock. He was with her when she needed the emotional, physical, and psychological support.

When John passed away in 2013, Candy’s emotional and physical health hit rock bottom within a few months. She felt emotionally supported when Tim and his siblings visited, but it was a temporary respite. Tim and his partner Yoo-Sun decided to help Candy take control of her well-being. They set up a support system for Candy on Facebook. They curated a list of Quests and convinced Tim’s siblings to contribute to this movement by encouraging Candy to list out specific goals — no matter how big or small or ridiculous they were. They wanted her to try new things and make small incremental changes in her everyday life. The clear process made it easier for the family to follow Candy’s progress. It also encouraged some of the more passive personalities within the family to join her in trying something new.

Candy’s overall fitness and wellness dramatically improved. Two years later, she’s now jumped off a swing, participated in three family 5K charity walks, aced a wall-sit challenge, slept straight for eight hours (a rarity!), started Tai Chi, spent more time cooking with her grandchildren and is DIEMlife’s very first Quest Master. The original, of course.

The Quests led other family members to find more fun ways to connect with each other and with Candy. Celebrating the small wins from assigned Quests gave Candy increased confidence and her close network of family and friends understand her better than ever. Whether it’s creating new dance moves with her grandkids (trust us, this happens!) or preparing meals for the homeless with her daughters, Candy does everything more mindfully now. This all adds up to Candy being stronger and happier every day.

As Tim, Yoo-Sun, and the entire Midgley family witnessed Candy’s progress, they also saw the power of this process. They all knew these Quests had to be replicated into something more. Facebook posts set the pace for the original Quests to be tracked but it lacked the tools to bring Quests to life.

The Quests needed a new home.

Within a few months… the DIEMlife team was born. Read more about us here.