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Eventbrite | Customer Story
From LEGO to Bricks: How Learn With Bricks Built a Booming National Events Business
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_column_text]Learn With Bricks began as a family hobby. Today, it’s a national phenomenon with events across the country every other weekend. But from the beginning, marketing and operations inefficiencies challenged their ability to scale.
It all began in 2012, when Learn With Bricks founder Chad Collins’ seven year old daughter, Jordyn Collins, asked if they could make LEGO videos for YouTube. In eighteen months, they made more than 500 videos that had been viewed more than 12 million times.
In 2014, Collins realized there was no LEGO event to meet his tens of thousands of subscribers in person. “That was the ‘aha moment,’” Collins says. “We thought, ‘Well, if nothing exists in our area, let’s create one.’”
24,000 people showed up to the first Brick Fest Live, which was designed to inspire, educate, and entertain LEGO fans. But Collins didn’t slow down for a minute to celebrate the success of the first Brick Fest Live: he was already hard at work at the second.[/vc_column_text][vc_single_image image=”2015″ img_size=”full” alignment=”center”][vc_column_text]
The challenge: Scaling events across the country
“Once we sold the first 5,000 tickets to the first show, we started thinking, ‘If we can impact this many people in one city, how many people could we have a positive impact on nationwide…or even globally?’” Collins says. “Before we had the first show, we’d already booked a venue for the second.”
But Brick Fest Live wasn’t built into a nationwide phenomenon overnight. Even with a number of successful events under their belt, Collins and team still faced critical challenges. While they had a strong online community, they fought to build awareness in their target cities. And operational efficiency was an ongoing difficulty. Collins and team struggled to make time for strategic decision-making, while stretched thin by managing the logistics of multiple events.
It didn’t help that after launching Brick Fest Live on Eventbrite, Collins had tried a different ticketing company for their next events. “The first show we ever did was with Eventbrite,” Collins says. “We moved away, then wondered why we ever left and wanted to come back.”
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“We knew we were going to scale. In 2017, we have events during 28 weekends. That’s more than half the weekends of the year. In order to scale quickly and launch new events, we needed to make it easier on our staff to get up and running as fast as possible.”
– Chad Collins, founder of Learn With Bricks Inc.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_column_text]
As Learn With Bricks grew, Collins cofounded a second production company in 2016 with Gabe Young called All Access Labs, which produces Young Innovators Fair, a Science and Tech Expo for families, and Minefaire, a Minecraft Fan Experience. With the new events in the pipeline, they knew they needed a ticketing technology that could scale as fast as they were. They returned to Eventbrite to accomplish three main goals:
– Maximize their marketing efforts as they entered new markets
– Free up time for their leadership team to make strategic decisions
– Scale their operations as they expand into new events
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1511240350285{background-image: url(http://blog.diem.life/media/2017/11/cs-learnwithbricks-3.jpg?id=2016) !important;background-repeat: no-repeat !important;background-attachment:fixed !important;}” el_class=”ssh-plx”][vc_column][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1511546212035{background-image: url(http://blog2.diem.life/wp-content/uploads/2017/11/bg1.png?id=2153) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”ssh-plx-mobile”][vc_column][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_column_text]
Maximizing their marketing efforts
Learn With Bricks was born out of an internet community, and online marketing remains their most powerful channel for growth.
“We leverage the power of the internet for marketing, and Eventbrite makes it easy for us to do that,” Collins says. “We wanted to find a ticketing partner that understood internet marketing just as well as we did, and knew how important it is.”[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh-q”][vc_column][vc_column_text]
“We knew we were going to scale. In 2017, we have events during 28 weekends. That’s more than half the weekends of the year. In order to scale quickly and launch new events, we needed to make it easier on our staff to get up and running as fast as possible.”
– Chad Collins, founder of Learn With Bricks Inc.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_column_text]
As Learn With Bricks grew, Collins cofounded a second production company in 2016 with Gabe Young called All Access Labs, which produces Young Innovators Fair, a Science and Tech Expo for families, and Minefaire, a Minecraft Fan Experience. With the new events in the pipeline, they knew they needed a ticketing technology that could scale as fast as they were. They returned to Eventbrite to accomplish three main goals:
– Maximize their marketing efforts as they entered new markets
– Free up time for their leadership team to make strategic decisions
– Scale their operations as they expand into new events
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh-q”][vc_column][vc_column_text]
“We knew we were going to scale. In 2017, we have events during 28 weekends. That’s more than half the weekends of the year. In order to scale quickly and launch new events, we needed to make it easier on our staff to get up and running as fast as possible.”
– Chad Collins, founder of Learn With Bricks Inc.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_column_text]
As Learn With Bricks grew, Collins cofounded a second production company in 2016 with Gabe Young called All Access Labs, which produces Young Innovators Fair, a Science and Tech Expo for families, and Minefaire, a Minecraft Fan Experience. With the new events in the pipeline, they knew they needed a ticketing technology that could scale as fast as they were. They returned to Eventbrite to accomplish three main goals:
– Maximize their marketing efforts as they entered new markets
– Free up time for their leadership team to make strategic decisions
– Scale their operations as they expand into new events
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_single_image image=”2023″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_column_text]
As Learn With Bricks grew, Collins cofounded a second production company in 2016 with Gabe Young called All Access Labs, which produces Young Innovators Fair, a Science and Tech Expo for families, and Minefaire, a Minecraft Fan Experience. With the new events in the pipeline, they knew they needed a ticketing technology that could scale as fast as they were. They returned to Eventbrite to accomplish three main goals:
– Maximize their marketing efforts as they entered new markets
– Free up time for their leadership team to make strategic decisions
– Scale their operations as they expand into new events
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh-q”][vc_column][vc_column_text]
“We knew we were going to scale. In 2017, we have events during 28 weekends. That’s more than half the weekends of the year. In order to scale quickly and launch new events, we needed to make it easier on our staff to get up and running as fast as possible.”
– Chad Collins, founder of Learn With Bricks Inc.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_column_text]
As Learn With Bricks grew, Collins cofounded a second production company in 2016 with Gabe Young called All Access Labs, which produces Young Innovators Fair, a Science and Tech Expo for families, and Minefaire, a Minecraft Fan Experience. With the new events in the pipeline, they knew they needed a ticketing technology that could scale as fast as they were. They returned to Eventbrite to accomplish three main goals:
– Maximize their marketing efforts as they entered new markets
– Free up time for their leadership team to make strategic decisions
– Scale their operations as they expand into new events
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1511240367301{background-image: url(http://blog.diem.life/media/2017/11/cs-learnwithbricks-7.jpg?id=2024) !important;background-repeat: no-repeat !important;background-attachment:fixed !important;}” el_class=”ssh-plx”][vc_column][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1511546241353{background-image: url(http://blog2.diem.life/wp-content/uploads/2017/11/parallax_2_mobile.jpg?id=2152) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”ssh-plx-mobile”][vc_column][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_column_text]
As Learn With Bricks grew, Collins cofounded a second production company in 2016 with Gabe Young called All Access Labs, which produces Young Innovators Fair, a Science and Tech Expo for families, and Minefaire, a Minecraft Fan Experience. With the new events in the pipeline, they knew they needed a ticketing technology that could scale as fast as they were. They returned to Eventbrite to accomplish three main goals:
– Maximize their marketing efforts as they entered new markets
– Free up time for their leadership team to make strategic decisions
– Scale their operations as they expand into new events
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh-q”][vc_column][vc_column_text]
“We knew we were going to scale. In 2017, we have events during 28 weekends. That’s more than half the weekends of the year. In order to scale quickly and launch new events, we needed to make it easier on our staff to get up and running as fast as possible.”
– Chad Collins, founder of Learn With Bricks Inc.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”ssh2_1″][vc_column][vc_column_text]
As Learn With Bricks grew, Collins cofounded a second production company in 2016 with Gabe Young called All Access Labs, which produces Young Innovators Fair, a Science and Tech Expo for families, and Minefaire, a Minecraft Fan Experience. With the new events in the pipeline, they knew they needed a ticketing technology that could scale as fast as they were. They returned to Eventbrite to accomplish three main goals:
– Maximize their marketing efforts as they entered new markets
– Free up time for their leadership team to make strategic decisions
– Scale their operations as they expand into new events
[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1510251581749{padding-top: 200px !important;padding-bottom: 200px !important;background-image: url(http://blog.diem.life/media/2017/11/zx.png?id=2026) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text css=”.vc_custom_1510251942515{padding-right: 15% !important;padding-left: 15% !important;}”]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[/vc_column_text][/vc_column][/vc_row]